Premio HDL 2014 Innovación: Sociack, un sistema para medir las emociones en las redes sociales

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Historias de Luz Innovación
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Patricia y Juan, dos jóvenes andaluces, han desarrollado la primera herramienta que permite gestionar y analizar las emociones de los usuarios de las redes sociales que están vinculadas a una marca o institución. Una herramienta que nació de la necesidad tras la avalancha de tuits que generó la crisis entre los Gobiernos de España y Gibraltar del verano de 2013, inabarcables para dar una respuesta rápida en la estrategia de comunicación. Ahora Sociack permite gestionar y analizar en apenas unas horas las emociones 2.0 que antes precisaban varios días.

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